How I List and Sell Your San Francisco Home: A Boutique Approach

Selling a home in San Francisco is never just a transaction—it’s a big move, both emotionally and financially. That’s why my approach to listing is different: it’s personal, strategic, and completely tailored to your unique property and goals.

Step 1: Deep-Dive Discovery It starts with a genuine conversation. I take the time to learn your story, your home’s history, and your priorities. Whether you’re moving for work, upsizing, or downsizing, I want to understand what matters most.

Step 2: Bespoke Market Preparation I treat every home as one-of-a-kind. I coordinate trusted vendors—stagers, cleaners, and contractors—to make sure your home shines, inside and out. No cookie-cutter solutions. I’ll recommend only what adds real value, from fresh paint to stylish staging or small upgrades.

Step 3: Story-Driven Marketing Your listing deserves more than just photos and a sign out front. I craft compelling narratives—highlighting what makes your home, block, and neighborhood special. My targeted photography, video tours, and social campaigns are designed to reach the right buyers, maximizing interest and offers.

Step 4: Hands-On Showings, Every Time I personally host every tour and open house, so buyers never feel rushed or overlooked. My boutique model means direct attention and quick answers—no teams, no assistants, just one-on-one expertise at every step.

Step 5: Data-Backed Negotiation I don’t just rely on intuition. With up-to-the-minute market data and experience in San Francisco’s fast-paced environment, I’ll help price strategically and negotiate with confidence. My focus? Getting you not just a sale, but the best possible outcome.

Step 6: Seamless Closing and Support From managing paperwork to coordinating inspectors and guiding you through every deadline, I handle all the details—keeping things low-stress and transparent. I stay by your side until your keys are handed over, and even after.

Why List with Ipiriye? Clients tell me my approach is different because I care more, communicate often, and make sure nothing gets lost in the process. I work with fewer clients so every listing gets my full attention, fast response, and boutique-level service you won’t find at a large brokerage.

Thinking of selling? I offer honest advice, market insight, and a seamless experience—every time.